"A domain name is an alphabetical or alphanumeric sequence followed by a suffix: used to identify the location of particular web pages."
Once you have an established brand it is time to extend that brand into a name to present yourself online. Domain names can match your business name (e.g. www.inchsbooks.co.uk) or using special suffixes they can be based on what you offer (e.g. designerbrand.lighting). Decide on your domain name and you are ready to move on to Step 3.