Features
Step 5

"There are hundreds of ecommerce platforms that online merchants can choose from. The differences between these carts can be significant, so knowing what features matter is important." (practicalecommerce.com)

Think about what your customers need from your online shop - discount vouchers, product reviews, product videos, quick checkout, etc etc Establish exactly what you need your online shop to do and you can move on to step 6.
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